Cookies
About cookies
Ever wondered what a cookie actually is, and whether you should care?
Most people switch off at the word "cookies" by now. Fair enough. Every website on the planet throws a banner at you, and most of them are built so that you can't tell what you're actually choosing. We'd rather show you transparently what we use cookies for than have you pick something you don't understand.
What are cookies?
A cookie is a tiny file your browser stores when you visit a website. It's how a site recognises you between two visits: that you're logged in, what's in your basket, or that you've already seen a message. That's the functional part.
Alongside those, there are marketing cookies. They exist so advertisers can show you relevant ads. For that, these cookies need to follow you across different websites and build a pseudonymous profile from what they see.
What happens if you consent here?
If you accept, we place two things on this site: a Google tag and a Meta pixel. Both do broadly similar jobs, and both serve marketing purposes only.
The Google tag lets Google recognise you across the web and infer, from the trail of sites you visit, how relevant an ad might be to you. On that basis we can spend our advertising budget deliberately. That keeps our marketing costs down, which lets us keep our prices lower. The Meta pixel does the same for Facebook and Instagram. It tells Meta that you were here, which pages you opened and whether you ended up registering.
For us that means two things: we can see whether an ad we paid for actually led anywhere, and we can show you PictoMento again later on Instagram or in a Google result, instead of spending money to reach people at random. But it also means that Google and Meta receive data about you. We know that isn't ideal. Unfortunately, there's no real way around these platforms.
So it's clear what we don't get: neither tag hands us your browsing history or a profile of you. We see aggregated numbers.
Where that data goes
Google and Meta are US companies. If you consent, data about your visit — including your IP address and what you did on this site — is processed by Google Ireland Ltd. and Meta Platforms Ireland Ltd. and transferred to servers in the United States.
The legal basis for this is the EU-US Data Privacy Framework, under which both companies are certified.
The rest of PictoMento doesn't work this way: your galleries and your images are hosted in Europe and stay there.
What we actually place
| Cookie | Set by | What it's for | Duration |
|---|---|---|---|
_gcl_au |
Google Ireland Ltd. | Links an ad click to what you do on this site | 90 days |
_gcl_aw |
Google Ireland Ltd. | Stores the click identifier (GCLID) from a Google ad | 90 days |
_fbp |
Meta Platforms Ireland Ltd. | Recognises your browser for ad measurement | 90 days |
_fbc |
Meta Platforms Ireland Ltd. | Stores the ad click that brought you here | 90 days |
fr |
Meta (facebook.com) | Ad delivery and measurement across Meta services | 90 days |
pm_consent |
PictoMento | Remembers your decision. Always set. | 12 months |
Your decision
You can change your mind at any time
Consent should be a decision you can reverse, not a one-way door. You can review, grant or withdraw your marketing settings above at any time — and withdrawing takes exactly one click, just like granting. Withdrawal takes effect for the future; whatever was processed until then remains lawful.
We'll also ask you again after twelve months at the latest, so your decision doesn't quietly carry on.
Legal note
These cookies are set and read solely on the basis of your consent under Section 25(1) TDDDG in conjunction with Art. 6(1)(a) GDPR. The transfer to the US is based on Art. 45(1) GDPR (adequacy decision, EU-US Data Privacy Framework). Full details are in our Privacy Policy.